Get More Views On YouTube With This Curated Collection of Suggested Video Optimization Tips From Top YouTube Creators & SEO Experts.
How To Optimize your videos for suggested video views within YouTube.
Top tips from multiple video tutorials from top YouTube creators on how to get views from YouTube suggested videos and how the YouTube algorithm works and the ranking factors that are important for suggested video optimization (SVO).
What Are Suggested Videos on YouTube?
Suggested videos are recommendations on the watch page that viewers may be interested in watching next. These videos include personalized recommendations, based on the viewer’s previous watches, and videos that are topically related.
Is There a YouTube Algorithm For Suggested Video Optimization?
Well, actually yes and this is according to YouTube themselves, and the formula is to Increase watch time and click through rate.
Install this chrome extension to see tips and tricks from top YouTube creators on how to get your videos suggested by YouTube.
Here is is a playlist from YouTube Creators channel with short videos that explain in detail how YouTube Search and Discovery works
What Tactics Could I Use To Improve My Chances Of My Videos Being Suggested To More Viewers On YouTube?
Tactics to use to increase traffic for suggested videos include..
At the end of your videos, make strong calls-to-action to encourage the viewer to watch another video in your series
You can do this by using the end screen options which is an option at the end of the upload wizard within the new video up-loader on YouTube studio.
Do not drag out your video ending as it may cause people to stop watching before you can suggest other videos. If you can work out a script for the beginning if your video and for the end of your video to help hook people from the start and take an action at the end of your videos.
There are some YouTube tools that you can use to help promote other videos and these are recommended to "increase watch time" on YouTube which is a factor in making your videos suggested.
Using playlists to show videos within a series or within eh same topic that people may like to watch, use links in your video description or the first comment under your video that recommends other videos. YouTube cards can be used s a similar way and you can recommend more than one video from cards as well as the end-screens which are a very effective way to promote another video.
Develop a series or show of videos that are organically connected.
YouTube marketers know that suggested videos can generate twice as many views as appearing in YouTube’s search results.
Viewers tend to watch videos in sessions that last around 40 minutes on average, so while watching a video youtube will suggest other videos that it has data for high click through rate and high watch time.
So YouTube has the task of keeping people on the platform and it will use the best performing videos to do that. Makes sense right?
YouTube's own Video Creators academy Channel has a 14 part video series on how YouTube’s search and content discovery system works.
In that series they start by explaining the algorithm.
YouTube has hundreds of hours of videos uploaded every minute.
It's impossible for any group of people to be able to watch all these videos So YouTube relies on a sophisticated algorithm to suggest the right videos for every viewer, that they will enjoy watching.
The algorithm follows the audience using data that provides a real-time feedback report which is used to choose videos according to the different interests of each viewer.
The algorithm aims to suggest the right video for every viewer at the right time.
It's work is based on data and for each video, they focus on titles, thumbnails, descriptions, and viewer engagement.
They monitor watch time, retention time and whether people click on Like or Dislike in addition to the number of comments.
They also look at what each user has seen and not seen in the past, and the time they devote to watching.
There are two main goals for the algorithm:
1) Help each viewer find the videos they want to watch
2) Get viewers to keep watching more of what they like
You may ask, "How can I get the algorithm to suggest my channel videos?"
The answer is simple, first get the audience to like your videos.
"The ALGORITHM DEPENDS ON AND FOLLOWS THE AUDIENCE".
If people like your channel’s content, the algorithm will suggest it to others.
Where will the viewers find these videos?
There are "Six Key Areas where videos are usually found"
1) THE YOUTUBE SEARCH SYSTEM
Let's look at how it works.
Similar to Google search engine YouTube search aims to display the videos and channels that are most relevant to the content people type in the Search box.
The results are not based only on the most viewed videos.
Rather, the videos are categorized according to factors such as how well the title, descriptions, and video itself match the search query.
YouTubes Algorithm also focuses on videos with the most watch time and the largest percentage of interactions "FOR EACH SEARCH TERM".
So what can you do to make your videos more discoverable in search results?
You can do the following:
Use relevant search terms in titles and descriptions.
Review Google Trends to find the words people are searching for the most.
The important element here is the relevance of the content, do not try to trick viewers as they may stop watching the video early and this may negatively affect its performance in the long run.
Writing complete descriptions: (Up to one or two paragraphs at least)
Some content creators just include their social network links in the description but "THIS IS LIKELY TO RESULT IN THE LOSS OF MANY ADDITIONAL VIEWS".
Giving importance to trending topics, especially within your content category
So that's about YouTube search, but what about the suggested videos?
Let's talk about how these videos work and what can you do to make your videos easier to discover
2) HOW YOUTUBE SUGGESTED (OR RECOMMENDED) VIDEOS WORK.
Let's look at the suggested videos.
YouTube recommends these videos based on a user’s previous views, related topics and previous viewing history.
You can find these suggestions to the right of the watch page or below the video you watch on the mobile app, and the next video to Auto-play.
Suggested Videos may be affiliated with any channel, including more from the one that you are watching. So, how can you enhance the visibility of your videos to get your videos suggested to more viewers?
You can do the following:
Make a Strong Call To Action
Suggest another video in your series and really sell then on why (also consider using closed captions too if you can.)
Avoid long endings, as they may delay the viewers from watching more.
Use playlists, links, cards and end screens to suggest the next video.
So that's some info about the suggested videos.
But what about the main screen, where to find the home page and what you can do to make it easier for viewers to discover your videos?
3) HOW YOUTUBE HOME SCREEN WORKS
YouTube Home is the first thing you see when you open the YouTube app or visit YouTube.com
It is the one stop destination for YouTube.
"It's our personalized best guess at what each viewer may want to watch" In short the home screen is what YouTube thinks is what each user wants to see.
"We show a variety here, and it includes videos that are new, watched by similar viewers or from your subscriptions."
Keep in mind that not all videos of your subscriptions appear on the home page, Alternatively, they can all be found on the Subscriptions tab which we will cover in a separate section.
On the home page, the choice of videos is based on two things.
Performance, or how well a video has engaged and satisfied similar viewers to date, as well as personalization, which is based on a viewers watch and search history.
Personal customization includes how much the viewer watches a channel or a topic, and how many times each video was shown to the viewer.
To get your videos to show up on the home page, it's helpful to upload new content regularly, keep viewers engaged and continue to provide successful content by sticking to and keep doing what works since YouTube tries to show more of what your audience likes.
4) HOW YOUTUBE'S TRENDING TAB (OR THE POPULAR TAB) WORKS
The trending feed is a list of videos that are both new and popular and specific to a viewers country.
Some trends are predictable like a movie trailer or a new song from a popular artist, but others can be completely surprising.
YouTube's trending algorithm aims to combine popularity with novelty, it also considers the view count of a video, especially the rate of growth (velocity) and where the views came from, among other things. That means the video with the highest daily view count may not necessarily be number 1 on trending.
Trending also includes creators and artists on the rise and up and coming writers and artists are featured weekly, for a full day.
The YouTube Creators Academy explains...
"There isn't a lot that you can do to get your videos to show up on trending, but it would help if you are making appealing, shareable videos.
If you want to make it on the rise, it helps to have a strong channel growth and momentum."
5) HOW THE YOUTUBE SUBSCRIBERS AND THE SUBSCRIPTIONS TAB WORK
Subscribers are viewers who like your videos enough and want to sign up to watch more of them.
They watch videos from all areas and sections of the site and are often considered your biggest fans.
SUBSCRIBERS ALSO PROVIDE THE ‘IMPORTANT INITIAL SIGNALS’ TO THE PERFORMANCE OF A NEW VIDEO.
The "Subscriptions" tab shows a collection of videos from channels that a viewer has subscribed to. This feed includes a list of the most recent uploads for those channels.
Keep in mind that subscribers also see subscription content from channels they have subscribed to on the home page screen, and as well as in the suggested videos.
So how can you get more viewers to subscribe?
Simply Ask Them To Subscribe!
Let them know that there will be more videos coming and when, and try to ask them in a genuine way by explaining the benefits and how it is supporting you if they subscribe to the channel.
SUBSCRIBERS ARE YOUR CORE PRIMARY AUDIENCE, but remember, they also often subscribe to lots of other channels.
So it helps to make your videos public when your viewers are most likely watching. You can take a look at your channel analytics for watch time to see what the best time slot may be by country or region to determine the most appropriate time to upload.
6) HOW YOUTUBE NOTIFICATIONS WORK
Notifications are alerts sent to channel subscribers when a new video becomes public.
It can be sent by mobile alerts or via email.
Notifications kick start and drive early traffic, helping with initial visits to your new uploads, but it doesn’t necessarily drive the bulk of view in the long run.
YouTube automatically ONLY sends occasional notifications from the channels you watch a lot, or those you have subscribed to.
If subscribers want to be notified every time you assign a new video to the public, they can tap the bell icon next to the "Subscribe" button.
The best way to understand how notifications work is to subscribe to other channels and click on the bell, but make sure notifications are turned on on your phone.
“We also advise you to teach subscribers how to turn on notifications. Many creators use visuals like creating a video with screenshots of your success.”
We have discussed many topics in this series Starting with how the algorithm relies on the audience, all six essential areas for video discovery.
I hope this chrome extension helps you understand how YouTube works In order for your videos to be more successful.
Don't forget to install it, stay on the list for notifications for new marketing, SEO and optimization checklists and of course more tips for YouTube traffic via suggested video will be added to the extension as and when new stuff becomes available.