AdAnalyst

A tool to help you understand how you are targeted by advertisers on Facebook

What kind of ads do I receive in Facebook? What kind of advertisers target me? What attributes do advertisers use to target me? What attributes has Facebook inferred about me? Is my targeting unique? If you seek answers to the previous questions, then AdAnalyst is for you! AdAnalyst is a chrome extension that increases transparency in the Facebook Advertising ecosystem. It analyzes the ads you receive in Facebook and shows you what attributes Facebook has inferred about you, what attributes advertisers use to target you, and much much more. It works silently in the background while you are browsing Facebook without any overhead to your browsing experience. Warning! If you are using some ad blocker like AdBlock Plus, you need to disable it on Facebook in order to get the most out of AdAnalyst. Also, you need to set your language in Facebook to English (US) or French (France). Currently, we do not support other languages.