Webtrack was originally developed by the University of Koblenz-Landau and the University of Bern as a research tool for studying online information behaviour, and transferred to GESIS - Leibniz Institute for the Social Sciences, Cologne. It is used as part of a research project led by Dr. Sebastian Stier (GESIS - Leibniz Institute for the Social Sciences, Cologne) and Prof. Dr. Michaela Maier (Universität Koblenz-Landau). The tool will only be used by the project participants. The project conforms with the privacy laws of the contry in which we collect the data (i.e., EU-GDPR for Germany), and we have ethics approval from the GESIS - Leibniz Institute for the Social Sciences ethics commission. The data collected via the extension is encrypted and accessible only to a clearly delineated group of researchers.
The users of the tool are recruited from market research panels to participate in the study. They gave their informed consent and are fully informed about the purpose of the study and the functionalities of the tool. Besides receiving points they can redeem in the online stores of the panel provider, they will also contribute to academic research by installing the tool.