Digital analytics quality made easy
▶ WASP v1.2.0 for Google Chrome ◀
Next generation web analytics quality assurance.
The Web Analytics Solution Profiler (WASP) is the must have tool for managers, marketers and implementation specialists who wants to audit, validate and debug the data sent from their websites via tags and beacons.
✔ New! Click on a script node to get info about async script loading and relative tag position in HEAD, BODY or INJECTED
★ Exclusive Google Tag Manager dataLayer view
★ Sophisticated algorithm which auto-detects every type of tag under the sun - all the time;
★ Eye-catching visualization which show the relationships between all tags, regardless of the complexity of the underlying instrumentation;
★ Friendly names for Google Analytics and Universal Analytics decode and make clear exactly what information is being sent;
★ Role-based views: Implementation specialists see all the complex detail they need to do the work they do, and with a simple option switch, analysts get a more streamlined, higher-level perspective that focuses on the aspects that matter more to them.
★ Quick find rapidly locate and isolate exactly the item you are looking for;
★ Tag-blocking or redirect scripts for advanced quality assurance.
» Getting started
WASP adds a new tab in the Chrome developer tools to enable quick finding and detailed viewing of analytics tags and other technologies as you browse the web.
To open the Chrome Developer Tools
• On Windows and Linux, press Control-Shift-i
• On Mac, press ⌥⌘I (Command-Option-i)
Then, select the WASP panel
» Support & more info
• Please note WASP hook up deep into Chrome and requires Chrome version 26.x or later
» Tags/beacons/web analytics/ad networks/tag management systems detected:
• WASP will automatically detect ALL tags, including Google Analytics, Universal Analytics, DoubleClick, Google Tag Manager, Adobe Site Catalyst, IBM Coremetrics and Unica, Webtrends, all tag management systems vendors, all ad networks, all social media tags - all the time!
» The fine prints
You are hereby granted a non-exclusive, non-transferable limited license to use this software for personal or corporate needs as defined by the type of license (either free, or purchased).
WASP is the property of Cardinal Path LLC, and is protected by intellectual property laws and international treaties. Unauthorized use, reproduction or distribution of this program, or any portion of it, may result in severe civil and criminal penalties, and will be prosecuted to the maximum extent possible under the law.
WASP is based inter alia on proprietary know-how of Cardinal Path LLC and all text, graphics and contents are the property (either owned or by way of licences) of Cardinal Path LLC.
Permission is granted to download Cardinal Path's WASP provided that: (1) the use of WASP is in accordance to the license type (free or purchased), (2) WASP will not be copied or posted on any networked computer or broadcast in any media, and (3) no modifications to any of the WASP code-base are made. This permission terminates automatically without notice if you breach any of these terms or conditions. Upon termination, you will immediately destroy any downloaded and printed Materials.