Black owned alternatives to your favorite products
VIRTUE for Chrome
Automatically receive suggestions to black-owned alternatives while you shop online. Seamlessly discover high quality alternatives from 300+ black owned businesses.
You love making a difference in society and you love shopping. Virtue empowers you to change the world by changing your spending.
Simply download the extension and pin it to your extension bar. When the VIRTUE icon turns blue, check out the Black-owned brands we recommend based on your search.
Our purpose as a company is to help change the world by encouraging others to leverage their buying decisions. We believe by developing a convenient tool that allows people to make informed purchases, will lead to visible economic impact in various communities. We hope VIRTUE becomes a part of your regular shopping experience and you feel pride whenever you make a purchase.