UTM Buddy helps you generate URLs with the correct UTM parameters in place. A musthave chrome extension for marketers.
This extension is a must-have for online marketers who work with custom campaigns a lot (Programmatic, RTB, Facebook Ads, LinkedIn ads,...)
UTM Buddy helps you to add the correct parameters to your URLs to identify the campaigns that refer traffic to your website. This way you can see in Google Analytics how each campaign is performing. You'll get incredible insights in all of your campaigns, so you can optimize and adjust your marketing budget as necessary.
Google Analytics supports the following campaign parameters:
➡️ Campaign Source (utm_source). This is a REQUIRED parameter and is used to identify where the visitor is coming from.
e.g. Google, Facebook,...
➡️ Campaign Medium (utm_medium). This is of course used to identify the medium.
e.g. Email, cpc, cpa,...
➡️ Campaign Name (utm_campaign). Used to identify a single campaign. Handy if you have multiple campaigns running on the same website (Faceook, Twitter,...)
e.g. "My Awesome Campaign"
➡️ Campaign Term (utm_term). This is mostly used for paid search so you can note the keywords for this ad.
e.g. "running shoes"
➡️ Campaign Content (utm_content). Used for A/B testing and content-targeted ads. Also used when you have multiple links in your ads that point to the same URL.
e.g. logolink, textlink, version1, ...
*** FEATURES (CURRENT VERSION) ***
🌟 Now you don't have to copy and paste the base URL anymore. The base URL is now prefilled!
🌟 Supports all 5 campaign parameters so you'll gather as much info as you need to monitor your campaigns
🌟 NEW: Save frequently used campaign setups as a preset! Fill in the fields, give it a name and click the save button! It's that simple. When you want to use a preset you just select it from the dropdown menu and everything is filled in automatically.
🌟 NEW: Presets are shared among all browsers where you have installed this extension!
🌟 Copy your campaign URL with just one click! No more selecting and copy-pasting.
*** UPCOMING FEATURES ***
✨ Shorten your link automatically with Bit.ly and/or Goo.gl
✨ Have an idea for a feature!? Contact us at firstname.lastname@example.org