Empowering fashion consumers to make more sustainable choices, motivating brands to offer more sustainable items
💚 Shopping for sustainable fashion is really important, but it’s a pain. Sust is here to help. Sust brings you ratings from the likes of Fashion Revolution about the brands and items you’re scrolling through, and makes it easy to buy more sustainably through second-hand or rental equivalents, or better new alternatives.
➕ Add Sust to your browser by clicking above. Visit any of the mainstream fashion sites such as ASOS, H&M and UNIQLO listed in https://sust.earth/about. Watch the Sust buttons appear when you search for products. They are coded in 🚦 colours: look for green, think three times about amber, and avoid red. Click on the button to easily find second-hand and rental equivalents, and to ask questions at our website sust.earth.
🧑🏾🧑 With Sust you make a difference, whether through your own actions or with people you know or come to know in the Sust community. Together, we can change the fashion world through a dialogue with brands.
🧪 Sust is based on research carried out by Matter II Media and the University of Bristol. It’s in “beta” mode, which means we are working to improve it and make it as useful as possible for you and for the brands who want to do better. We’d love to hear your feedback at https://sust.earth/contact.
🌍 Although you will be warned that Sust is loaded into every website you visit, it operates only on the websites listed at https://sust.earth/about. We’re working on expanding that list. Let us know if there’s a fashion site you would like us to add.