Find keywords from competitors and best selling products directly on Amazon
The SONAR plugin is the chrome extension of the popular Amazon keyword research tool SONAR. It will show you all the keywords that a product is ranking for directly on the product detail page on Amazon. Simply navigate to Amazon, click on any product and see the keywords that are driving its sales. Use those keywords to optimize your own listing and your Sponsored Products campaigns.
Better niche analysis when researching products
Furthermore, it will also display the most popular search terms on the search result page after searching for a keyword. This gives you full transparency of other keywords in the same niche with higher search volume and allows you to make better decisions when researching new products.