Softly makes conscientious shopping simple by suggesting product alternatives based on values that are important to YOU!
SOFTLY BETA | Your Personalized Sustainable Shopping Assistant.
Find products you can feel good about supporting! Softly makes conscientious shopping simple by suggesting product alternatives based on values that are important to YOU!
Thank you for offering to be part of this beta/test launch to provide feedback so we can refine and modify Softly. Our goal is to provide the most comprehensive, personalized, ethical and user-friendly sustainable shopping tool available.
1. Click ‘Add to Chrome’
2. Click ‘Pin’ to ensure Softly will work in the background as you shop
3. Input what’s important to you in a product. User values such as:
🌱Environmental Impact (low carbon footprint, organic, low energy, recycled, vegan)
👋 Social Responsibility (human rights, support women, veteran, LGBTQ owned businesses)
🍃 Clean (free of harmful ingredients or contents, paraben free, phthalates free and more)
🌎 Country of Origin (made in USA, made in Canada)
🐇 Animal Welfare (no animal testing or animal derived contents)
✔️ Allergens (gluten free, hypoallergenic, fragrance free, non-GMO and more)
4. This Beta/Test Launch will initially work only on Amazon with more shopping sites to be added shortly. While shopping, the Softly logo will be on the right side of the page ready to provide alternatives to the products you’re already planning to purchase … products based on YOUR values.
THE SOFTLY PROMISE
You don’t have to worry about greenwashing. All Suggested Softly Swaps are based on authenticated third party product certifications and verified product information.
🌟 We continually work to improve. As you provide us feedback, Softly will continue to evolve and refine our product recommendations.
🌟 Softly proudly supports and partners with organizations including 1% for the Planet, One Tree Planted, and the Female Founders Collaborative.
🌟 We’re here to make the World a Better Place. Enjoy the ease of using your Purchasing Power for Good!
SIMPLE. SUSTAINABLE. SOFTLY.