How to promote websites and Apps in the Russian market
Today Russia’s e-commerce market is growing at a rapid pace and is indicative of a major shift in how Russians are purchasing products. According to the recent studies, Russian consumers generally distrust the safety of online transactions and, in certain cases, the honesty of online retailers, if the website is not translated at all or translated with the help of Google translate widget.
If you are serious about doing business in Russia, you will have to find professional localization services to translate English to Russian.
To build customer’s trust, brand awareness in the Russian market, it is recommended to localize your website, your social media and support system if you have any.