Top CMS Trends to Look Out for…
Top CMS Trends to Look Out for
In the current era of rapid technological advancements, the way organizations manage their content is also changing rapidly. The overall velocity & volume of content out there is increasing exponentially. As such, tech-savvy organizations are coming up with creative ways to harness the surging tide of content making sure that the users are able to work both smartly & quickly.
Content Management System always keeps evolving and in the past decade, there has been a major shift towards satisfying the needs of the end users and the increasing need for delivering high-quality content across different channels of the Internet. There are plenty of free & open source CMS available in the market like Wordpress, Drupal, Snewscms.
As such, if you are looking forward to overhauling your current Content Management System, here are some of the top CMS trends that you must know about:
• Artificial Intelligence (AI): Almost every part of the economy in the current era is being disrupted by newer & more advanced forms of technology like the Artificial Intelligence (AI). In context of CMS, there are a few practical applications of how AI can help in improving the way your organization or business stores & accesses its content. AI serves to be particularly useful as the overall volume of content production increases & there is a continuous rise towards managing this increasing content effectively. AI is even impacting digital ecommerce.
Chatbots that are driven by the Artificial Intelligence technology will also be pointing the end users to the specific information as needed by them. A recent study reveals that by 2021, a majority of the world’s enterprises will be spending more on the effective implementation of chatbots. By utilizing AI-empowered chatbots towards ensuring the ease of automated content searches, the enterprises will enable freeing up the employees towards focusing on more useful forms of customer engagement & retention.
• Personalization: Personalization is booming in ecommerce industry. In the given e-commerce industry, a recent study by Accenture revealed that around 75 percent of the end users prefer organizations or businesses that are able to recognize the users by their respective names, know about the relative purchase history, and recommend useful items or services based on the purchasing history. Various kinds of personalization programmes in the CMS field have also increased the overall revenue of the businesses by around 10 percent.
For effectively personalizing the overall user experience using the field of CMS, it is important for the organizations to collect different types of data. This might include relevant keywords, on-site user browsing data, explicit user information or data like information collected from online forms, and so more. Using this information, the CMS platform of the businesses can provide the end users with personalized options of recommended content towards matching their specific needs & preferences.
• Integration with Other Products: There is a common scenario wherein organizations attempt integrating CMS with the respective CRM. However, it always tends to freeze. Another scenario is the overall synchronization process that might take a lot of time and might be immensely annoying, especially when you are on the verge of launching some mission-critical business-oriented campaign. Through the ability to integrate the CMS with other products & platforms, the businesses will be able to execute CMS services out of the box.
• Multi-Channel Delivery: Referred to as “Web CMS” –multi-channel delivery serves to be reliable connection to the web portal as the basic platform. In the coming years, there will be a great need for the content to be delivered to various platforms than just the given web portal. The move towards “multi-channel delivery” or “headless CMS” will continue taking place in the coming times. Surprisingly, there has been a rapid increase in the number of people creating & consuming content on the mobile devices.
As such, it is estimated that in a matter of 1-2 years, around 80 percent of the content on the web will be available on mobile devices. One major benefit of the headless CMS to the organizations out there is that the overall content management environment tends to get separated from the given content delivery environment. This offers the business organizations more flexibility towards pulling content from some single repository & publishing the same across different platforms.
A high-end CMS must make it easier for the businesses and marketers to collaborate & update content seamlessly!
