Your favourite search engine isn't as innocent as you think. Make your searches work harder by following these five easy steps.
Your favourite search engine is playing tricks on you. Personalisation algorithms are effecting your search results by serving you up information that's based on your previous clicks. This is bad, bad, bad. No one wants their news feed filtered based on the LOL cat videos you watched on YouTube, right?! That's totally not cool. Inspired by Eli Pariser and his book 'The Filter Bubble' and informed by a three month research project about trust and online information, this extension serves as a little reminder of five things you can do often to minimise the damage these pesky personalisation algorithms have on your search results while you're surfing the web.