Take ownership of your information, don't let others sell-it. ItsMyData does all the hard work of Opting Out for you!
Take ownership of your information
on january 1st, 2020, the california consumer privacy act went into effect.
one of the goals of the new regulation was to empower internet users to protect their privacy and personal data. the law required online merchants to allow users to opt out from the use and sale of their personal data, and setting significant fines on merchants who fail to do so.
naturally, online merchants are not fond of this regulation, and many of them do their best to avoid user opt outs by hiding the opt out links or making the process unnecessarily complicated. that's were we come in.