This extension boycotts a website
Our click is our vote.
Invisible Voice is a plugin for Chrome and Firefox. Every Sunday one website will be blocked from users browsers for one week. Each week, a different person or institution will decide and justify their choice.
When you visit a website, the owner of that website is paid by advertisers in return for the placement of an advert on the page you are viewing (targeted online advertising). The outlet’s revenue in advertising is directly proportional to the amount of page clicks it gets; by not visiting a site, that site loses your revenue. If we are to collectively boycott journalists, articles, or websites, through loss of engagement that organisation will lose money.
To be clear, Invisible Voice is about protest and boycott - not censorship - much like Liverpool’s boycott of The Sun newspaper, but online.
Invisible Voice by Mark Farid was commissioned by Goldsmiths, University of London.