A new way to spot ethical brands as you search or shop.
Many Kiwis have strong ethical values, but not every company shares them. Worker exploitation, child labour and unsafe working conditions can be hidden in the supply chains of the goods we buy.
If you’re trying to avoid companies that operate unfairly, add FIND FAIR to Chrome and start spotting ethical products when you search and shop online.
➤ How it works
Ethically endorsed products will bear the FAIR symbol and be highlighted in orange capitals as they appear on the most commonly used search engines including:
In online Supermarkets
Working on all the major supermarket websites, ethical options will display the FAIR symbol and be highlighted with orange capitals while you browse, so you can instantly see the endorsed products. Retailers include:
For a comprehensive list please visit findfair.co.nz.
➤ Who’s behind it?
Developed by not-for-profit fair&good - The Ethical Directory, in consultation with other like-minded organisations like Fairtrade ANZ, Trade Aid, Tearfund, SPCA and B Corp among others.
Brands cannot pay to be included in FIND FAIR, they have to be endorsed by the developer or one of their not-for profit affiliated partners.
➤ How are products selected?
With a focus on social justice through ethical trade, products are selected where people in supply chains are fairly rewarded for their work. However, this is not the only consideration, brands and products are measured against nine core values including:
• Fair labour
• Transparency in supply chains
• Giving back to the community
• Gender equality
• Consistency of values
• Animal welfare
• Community mindedness
To learn more about the people behind FIND FAIR and the methods they use visit www.fairandgood.co.nz/about-us
➤ Shop ethically on mobile
FIND FAIR can also work on Android mobile with the help of the Kiwi Browser app.
Simply download Kiwi Browser from Google Play here:
Then, follow 5 easy steps to add to your browser listed here: