Basis Assistant strengthens written documentation for media planning management.
Basis Assistant is an industry-first platform to help media teams keep a history of performance optimizations.
Designed from the ground up for remote work - Basis Assistant shares context with teammates effortlessly, enables asynchronous communication, and lives within the tools marketers are using to fulfill media campaigns - saving valuable screen real estate.
Basis Assistant is a browser extension that allows its user to capture updates within any digital advertising platform and tie them back to a Basis campaign. Surpassing the capabilities of manual optimization logging methods, Basis Assistant captures information automatically from the tool that a marketer is working in - reducing the effort to capture an update to a single field.
How it works
-Install the extension in your browser
-Connect your Basis account
-Authorize any other platforms
Recording campaign changes
-Open Basis Assistant
-Choose a campaign
-Write an update
All notes are organized as threads that show the author of the change, as well as the time and location where it took place – these can be downloaded as CSV files. Logs are accessible to anyone in your team who have also installed Basis Assistant and have access to the same campaigns you do.
By installing the app, you agree Centro’s terms and conditions: http://privacy.centro.net/
Basis is the most comprehensive and automated digital media platform in the industry. It is a #1-ranked DSP powered by artificial intelligence, workflow automation, messaging and collaboration, universal reporting and analytics, and business intelligence. Learn more: http://www2.centro.net/basis.