Gives you aggregated insights about customers who are connected to your Page and people on Facebook.
A new tool designed to help marketers learn more about their target audience, including aggregated information about geography, demographics, buying behavior, and more.
- Age and gender, lifestyle, education, relationship status, job role and household size
• Page Likes
- Top Pages that people like in different categories, like women's clothing or sports
• Location and language
- Where do people live and what languages do they speak
• Using Facebook
- How often people in your target audience log into Facebook and the device(s) they're using when logging in
• Purchasing activities
- Past purchasing behavior (i.e. those who buy a lot of women's clothing) and purchasing methods (i.e. in-store, online)