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In the past, the cover of the album was the facade of an album. It played a fixed tone and was as important as the first impression of the person. Before digital music came, the album cover, along with the design, album media, inner pages, etc., was a very ceremonial thing.
The development of digital music has made the album cover less and less important. Nowadays, few domestic record companies will spend their time on the cover of the album. Basically, they will choose one for the singer's promotional photos. I have contacted and participated in the cover design of some records. Basically, the record company's request is one: to expose the singer's face and let people remember. Especially for new singers, the face of the best singer occupies more than 80% of the cover. Looking at the whole world, before the 70s, whether it was popular or independent music, the cover was to show his face. "Let people remember you" is the first appeal.